octubre 05, 2017

Sitecore 8.1 has a suite of tools to help enrich the customer experience and nurture leads. One of its most influential tools is rule-based personalization, which personalizes content for specific segments of users. Here at Valtech, we are strong advocates for implementing personalization as a key aspect of your web strategy. While there are a variety of personalization opportunities in Sitecore, we would like to focus on one impactful form: geographic. This form of personalization allows those with Sitecore to tailor their web content according to the geographic location of its site users.