marzo 30, 2023

The opportunity in business-to-business ecommerce is evident. Ecommerce is a growing area of business for most B2B manufacturers as customers increasingly adopt the online channel and expect an omnichannel offering. However, many companies don’t feel they have a good B2B ecommerce or e-business strategy. They are typically faced with too vague strategic objectives, lacking an operationalized direction, difficulties getting the desired traction or struggling with internal alignment. The risk is that B2B companies—despite putting in significant efforts—fly blind without direction and miss out on a significant business opportunity as competitors enter the online space.