AI-enabled B2B commerce and customer experience accelerator

GEAR is Valtech's B2B commerce accelerator, built natively on commercetools. It helps manufacturers, distributors and technical wholesalers launch a modern customer portal up to 50% faster, combining commerce, self-service and procurement in one connected experience instead of a custom build from scratch. 

B2B buyers now expect the same ease as consumer shopping: self-service access, clear pricing, a fast checkout. But B2B commerce still runs on account hierarchies, approval chains and procurement rules that consumer platforms were never built for.  

GEAR closes that gap. It gives commerce, customer self-service, procurement integration and technical product discovery a single composable foundation on commercetools, one that's also built to support agentic commerce and AI-assisted delivery as those capabilities mature. 

• Buying and pricing. Customer-specific catalogues and negotiated pricing, quote-to-order workflows, approval hierarchies and role-based permissions, bulk ordering and quick reorder, recurring orders and replenishment, and full order history tied to each account. 
• Procurement. PunchOut-enabled buying, purchase order workflows, multi-entity customer structures and support for customers who buy through their own procurement systems. 
• Self-service. Account and organization management, user and permission controls, address and site management, and access to customer-specific documentation and support. 
• Technical and installed-base commerce. Equipment and installed-base visibility, equipment-driven product discovery, spare parts and compatible product identification, and technical documentation on demand. 

AI agents are starting to take on parts of the B2B buying journey: discovering products, comparing options, requesting quotes, building carts and answering service questions.  

GEAR structures customer data, pricing, permissions, quotes, orders and account relationships around modern commerce APIs so intelligence and automation can be added without re-architecting the platform.  

As commercetools develops agent-ready capabilities, GEAR gives organizations a B2B foundation already built on API-first, composable principles. 

GEAR runs on a TypeScript and React architecture with modular services, strongly typed APIs, reusable UI primitives, automated testing and clear architectural guardrails.  

That structure makes it a strong foundation for AI-assisted development. Teams and AI agents can iterate safely, with strong API contracts, automated quality gates, and built-in observability and tracing. 

• Built for manufacturers, distributors and technical wholesalers with complex B2B commerce models, not a generic storefront starter 
• Combines transaction flows, self-service, procurement and technical product discovery into a single commerce acceleration tool 
• Structured for agentic commerce as commercetools' agent-ready capabilities evolve 
• Engineered for AI-assisted development, with patterns and guardrails built in 
• Built on commercetools composable architecture, shaped by real B2B implementations 

Manufacturers and industrial equipment suppliers, technical product distributors, wholesale organizations, MRO and spare parts suppliers, building products companies, and life sciences or laboratory equipment distributors — in short, any B2B organization managing complex account structures, negotiated pricing, procurement-led buying and technical product data. 

GEAR is built on Valtech's partnership with commercetools. Valtech is a global platinum commercetools partner, and GEAR is one of the accelerators born from that partnership — alongside LEAP, our composable commerce accelerator for multi-brand B2C and D2C businesses. Learn more about our commercetools partnership. 

GEAR is a commercetools Certified Accelerator, available on the commercetools marketplace.  

To talk with one of our composable B2B commerce experts about GEAR, fill in your details below.