Over the past several years, PROfeel has established itself as one of the leading brands in the Nordic protein category. Building on strong momentum across Northern Europe, the brand has expanded into key markets including the United Kingdom, Ireland, Spain and Poland. As PROfeel accelerates its global ambitions, it has selected Valtech to help evolve its brand and drive growth in new markets.
“We were looking for an agency that could combine strategic thinking with creative excellence, while also understanding the opportunities that new technologies and AI create for brands today,” says Monika Werthén, CMO of PROfeel. “Valtech RADON impressed us with its international perspective, its understanding of our business and a team that demonstrated outstanding creativity from our very first meeting.”
The partnership will focus on strengthening PROfeel's brand positioning and creating a scalable communications platform that builds relevance and recognition across markets. The work brings together expertise across strategy, creativity, media, technology and AI to help the brand connect with consumers in meaningful ways.
“It’s rare to come across a brand that combines sky-high ambitions with products you actually want to consume every day because they taste so good,” says Isak Landaboure Lengholm, Creative Director at Valtech RADON. “PROfeel has the complete package. We’re incredibly proud to help turn up the volume on their brand as they set out to conquer the world.”
For PROfeel, Valtech's combination of international experience, integrated capabilities and modern approach to communications was a key factor in the selection process.
“Today’s brands need to navigate a far more complex communications landscape than ever before, which also places new demands on agency partners,” says Moira Ingeltun, Global Senior Creative Manager at PROfeel. “Together with Valtech RADON, we’ll be able to create ideas that resonate both culturally and across channels, while leveraging AI and new technologies to drive greater relevance, faster learning and stronger business impact.”
The engagement further reflects Valtech's continued investment in helping brands unlock growth through the convergence of creativity, technology, data and AI — creating experiences that drive both customer relevance and business results.
About Valtech
Valtech, the global leader in experience innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 6,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories and cultures.
At the intersection of data, AI, creativity and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world's leading brands, such as AXA, Dolby, Mars, Mercedes, P&G, Santander, Toyota and Volkswagen. See our work at Valtech.com.
About Valtech RADON
Valtech RADON is a creative hybrid agency offering creativity, strategy, production and media under one roof. By combining our creative edge with Valtech’s expertise in digital business transformation, we create impactful communication across every part of the brand experience. Our clients include Husqvarna, Essity, Assa Abloy, RFSU and Yale. Learn more about us at valtechradon.com.