Valtech Café

Driving retail innovation with Fountain Tire and Valtech

In this episode, Stephanie Proseilo, Director of Brand & Customer Experience at Fountain Tire, joins Valtech’s Gabriel Laliberté to unpack how her team transformed their B2B experience without waiting for a full ERP rollout. From selecting the right tech stack to unifying partners under a shared mission, this is a behind-the-scenes look at bold decisions, measurable wins, and the next phase of growth, including data, AI and connected customer experiences.