Congress Management for life science companies

Healthcare professionals are changing — and congress strategies must evolve with them.

Today’s HCPs expect more than a physical booth and a branded handout. They expect seamless, personalized experiences across every touchpoint — whether they’re attending in-person, virtually, or engaging afterward.

Valtech Health helps Life Sciences organizations modernize and scale their congress strategy. From digital engagement to GTM integration, we design connected journeys that drive HCP loyalty and deliver measurable commercial outcomes.

We don’t just manage congress logistics — we help you own the HCP experience.

Why leading life sciences brands are rethinking congresses

The traditional model is breaking down:

• Up to 40% of interested HCPs can’t attend due to time, cost, or regulation

• 60–70% of HCPs pre-plan which companies they want to engage with

• Without digital integration, most engagement ends at the booth — if it happens at all

Meanwhile, expectations are rising:

• HCPs want on-demand content, personalized journeys, and relevant follow-up

• Marketing and medical teams are under pressure to show ROI, not just impressions

• Global teams need a repeatable, scalable model that aligns across regions and vendors

• Valtech Health brings a proven, strategic framework that solves for all three.

What we deliver

Strategic congress orchestration

We help you move beyond execution — toward a fully integrated congress program. We align internal stakeholders, agencies, and vendors around a unified experience strategy.

Digital-first experience design

From branded portals to virtual booths and modular content delivery, we design omnichannel journeys that deliver real value — before, during, and after each event.

Personalization at scale

We tailor every interaction based on role, specialty, and behavioral data — using Adobe Experience Cloud, CRM integrations, and modular content blocks to deliver relevance in real time.

Cross-vendor governance

We implement agile delivery processes and playbooks to manage complexity across internal teams, markets, and global agency ecosystems — without losing speed or consistency.

GTM alignment & monetization

We connect engagement data to commercial workflows — from lead scoring and CRM activation to rep enablement and lifecycle nurture. Every congress becomes part of your growth engine.

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For a large global pharmaceutical company, we created an omni-channel driven HCP engagement strategy and unified Congress Portal for all events.

We built a centralized engagement portal that merged third-party association content with the Client’s brand storytelling. Activated modular, personalized content paths that significantly increased time-on-site and depth of interaction

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Learn more about our Congress Management offering

Contact our experts to explore where your congress program is today
- and how to unlock more value from it.