With the platform, BIC's sales teams get more agility and productivity. Sales Cloud consolidates all information to provide sales teams with a complete view of the customer, helping to align complex deals with customer needs. The single source of truth that Sales Cloud creates for sales data is also crucial for smoothing out the order, logistics and fulfillment process which experienced certain hardships within BIC’s previous digital setup.
The new Sales Cloud module, using native and customs objects, customized pages, custom settings, workflows and process builder, with robust approval processes. The agility this creates allows sales executives to focus more on their relationship with the customer, creating a system in which they can more accurately and more quickly respond to customer requests, leading directly to happier customers.