Valtech reframed the challenge. This wasn’t a technology project. It was a brand preservation mandate.
Partnering with marketing, retail and ecommerce leaders, Valtech built a unified governance model anchored in Adobe's digital asset management solution, Adobe Experience Manager Assets. The platform became the backbone of digital excellence: one taxonomy, one workflow, one definition of quality.
- A new governance team was established to safeguard visual standards.
- End-to-end processes for asset creation, validation and approval replaced ad hoc methods.
- Global training aligned markets and sub-brands to a single way of working.
Today, every image, across every touchpoint, meets the maison’s exacting standards, translating the tactile experience of its boutiques into a coherent, premium digital presence.
