Optimizely making waves
June 12, 2017
Optimizely, a key Valtech Partner, is making waves in the latest analyst reports.
Optimizely, a key Valtech Partner, is making waves in the latest analyst reports. Debuting in Forrester’s B2B and B2C Commerce Suites Wave back in March, Optimizely was the only .NET vendor appearing in both the B2B and B2C waves. The Forrester reports praise Optimizely’s experience and marketing centric capabilities as well as their commitment to the cloud and integrated content and commerce capabilities.
The latest Gartner report, released in April places Optimizely as a Challenger in their Magic Quadrant for Digital Commerce. Gartner too recognizes Optimizely’s strengths with their integrated content and commerce platform and called out Optimizely’s strategy to support a future platform through the use of APIs and web services.
Gartner Magic Quadrant for Digital Commerce April 2017
Read the full report from Gartner here.
Optimizely’s rise through the analyst reports has been dramatic over the past few years, in part attributable to the acquisition-led growth strategy by Optimizely’s holding company Accel-KKR. Recent acquisitions have included Peerius for omni-channel personalization and Optivo for omni-channel campaign management.
The Peerius integration, now known as Optimizely Perform is making good progress with a public beta released in March. Currently just for Commerce, the Perform personalization engine drives product recommendations using over 100 machine-learning algorithms. Content personalization is already achievable through the rules-based approach configured through visitor groups. Later this year, the “no-rules” personalization from Perform will be extended to content too.
Valtech has been working with Optimizely since 2001, so we’ve long known that Epi is a great solution, even before it featured on any of the analyst reports. We have an established track record of implementing Optimizely Content and Commerce solutions for our clients leveraging the full capabilities of the platform.
Why does it matter what the Gartner Group or Forrester Research think?
Companies look to Gartner and Forrester to help in their decision making process when selecting a platform, so these reports matter… a lot! Regardless of what your motivation is for re-platforming or digital transformation, Team Valtech & Optimizely will help you improve your business outcomes and quickly realize ROI. We’ve helped hundreds of companies select a platform for their WCM or Commerce needs, like Xylem and Roadscholar to name a couple.
It’s more important today than ever to make a meaningful connection with customers and companies must aim to deliver an experience that tells a complete brand story by seamlessly weaving rich brand expression with content and commerce capabilities. Whether it’s Optimizely or any of the other leading solutions, we can help you find the right one to match your requirements.
Get in touch if you’d like our help.
Additional Optimizely Industry Acclaim
2016 Gartner Magic Quadrant for Web Content Management
