Episode two: Scaling storytelling at speed
How do top retailers maintain true harmony between speed and craft? They do it by staying in rhythm, balancing speed with intention and structure with creative freedom.
In this episode of The Experience Factory, François Haguel, Gabriel Laliberte and Tim Benniks explore how leading retail and luxury brands scale storytelling without losing the essence of their identity.
Continuing the jazz theme introduced in episode one, they draw parallels between high-pressure marketing moments and the art of improvisation to show how the best teams keep their rhythm even when the tempo rises.
Against the backdrop of peak-season demands, the conversation reveals why coordination— not creativity — is the true bottleneck and how brands can move quickly while preserving clarity, elegance and consistency. They also examine the role of AI, positioned not as the soloist but as the steady rhythm section that keeps every part of the story aligned.
A thoughtful watch for leaders looking to move faster without ever losing their signature style or their beat.