Thread Magazine edition 10
The Experience Loop
How AI is reshaping CX from conversion to continuous connection

Forget the linear customer journey. Today, brand engagement is an Experience Loop — where every interaction informs the next and AI plays a central role in adapting, personalizing and building trust at scale. In Thread issue 10, we explore how AI is reshaping our experience as brands, consumers and workers.
What you’ll discover:
-
Why brands must shift from transactional optimization to AI-driven experiences.
-
How agentic AI is reshaping digital experiences — from retail to agriculture.
-
What digital twins mean for work and play, trust and loyalty.
-
Why brand has become your strongest signal in an AI-filtered world.