Düsseldorf, October 30, 2025 – Valtech, the experience innovation company, is once again named as a market leader in the 2025 Lünendonk® study, “Der Markt für Digital Experience Services in Deutschland.”
In a market increasingly shaped by artificial intelligence, data-driven personalization and composable architectures, Valtech stands apart thanks to an integrated portfolio spanning strategy, creativity, data, AI, technology and orchestration.
Source: Lünendonk 2025
Lünendonk highlights Valtech’s ability to design and scale end-to-end experiences across marketing, commerce and service as a particular strength. “Being recognized once again as one of the leading providers in Germany reaffirms our commitment to connecting experience with measurable business impact,” says Markus Cansever, Managing Director DACH at Valtech.
The DXS market is undergoing a phase of realignment, according to Lünendonk. Generative AI, agentic AI and data-driven platform models are transforming how customer experiences are conceived, orchestrated and measured. For many companies, the central challenge lies in connecting technological innovation with genuine customer centricity to drive measurable business value.
The results underscore that customer experience has long become an economic expectation. The key is to understand CX not merely as a design or communication discipline, but as a strategic value driver across all functions,
says David Toma, Vice President Strategy & Consulting DACH at Valtech.
About Valtech
Valtech, the global leader in experience innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 7,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories and cultures. At the intersection of data, AI, creativity and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s leading brands, such as L’Oréal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC.
More at www.valtech.com
Press Contact:
Valtech GmbH
Eileen Tüngler
Immermannstraße 45
40210 Düsseldorf
Email: eileen.tuengler@valtech.com