Driving Change with Novo Nordisk

Novo Nordisk has been on a massive digital transformation, moving from a traditional “digital last” to a “digital first” organization. One of the largest changes has  been in the shift from a purely B2B organization to adding also a B2C approach, and how they  engaging directly with patients via digital solutions.

Today we're joined by Marta Søborg Nowotarska, Digital Strategy Director, Obesity Portfolio at Novo Nordisk to talk further.