Futureproofing Vestas’ experience platform and productivity

After assessing CMS platforms, Valtech recommended Adobe Experience Manager in Cloud. As an Adobe Platinum Solution Partner with nearly two decades of experience, Valtech deployed strategists, analysts, designers and developers to
create a completely revamped Vestas.com. That work included a new digital design system in Figma, new analytics implementation, complete content migration, roll out and training.

Since the CMS migration, subsequent projects have included personalization pilots, A/B testing and exploring a digital account based marketing platform.

The CMS project was completed in just under five months, with impressive outcomes:

• The new CMS boasts a productivity score of 4.5 out of 5, showcasing notable improvements across key performance indicators.

• We have reduced workflow design time by 65%.

• Asset location time has decreased by 67%.

• Our efforts have strengthened user retention, bringing back 24,024 returning

  visitors.

• We decreased average page load time from 11.17 seconds to 3.58 seconds.

• The bounce rate has fallen by 11%.

 

Read more about the work we have done with Vestas.

Valtech’s deep expertise in the Adobe AEM CMS platform and our approach of everaging out-of-the-box functionality and customizing only where relevant, has resulted in a fast time to market and lower costs when bringing the new Vestas.com to life.
We have been very pleased with the collaboration and Valtech’s ability to meet our demands — big and small. Valtech have helped mature our digital marketing capabilities and leverage efficiencies as well as exploring new digital concepts and pilots together.

- Laurence Paquette, Vice President & Head of Marketing, Vestas