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With Valtech and Optimizely

Google is Sunsetting Optimize in September 2023

The news is out - Google is sunsetting Optimize in September 2023. So what does that mean for you and what are the most sensible next steps for you to take to make sure you're filling that experimentation void?

Well, it's out with Optimize and in with Optimizely who are joining forces with Valtech to support their enterprise customers in a quick and easy transition to Optimizely Experimentation.


  • Get the best of both worlds with this perfect combination of Optimizely Web Experimentation and your Google Analytics V4

  • Make data-driven decisions

  • Keep tabs on your website performance

  • Track user behaviour

  • Measure the impact of your optimization efforts with ease

  • Visualize your insights like a pro in Google Looker Studio (previously called Data Studio)


This combination gives you the full picture of your website and customer behavior, so you can make better decisions and get the results you deserve. Make optimization a breeze and stay ahead of the game.


Introducing Optimizely Web Experimentation

Not only is Optimizely's Web Experimentation recommended by Google, it's also the leading experimentation platform out there. Effortlessly integrating with all Google products, we believe it's the best replacement for Optimize. And we're not alone ... Not only do we use it ourselves, we recommed it as the experimentation platform of choice to our customers across the globe.

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Optimizely is proud to have a long-standing reliable partner like Valtech. Together, we support companies in navigating their customer experience by offering the robust tools needed to create world-class experiences. We have chosen Valtech to support our enterprise customers because of their impressive global reach, our past successes and shared commitment to ensuring our customers’ continuous success.

Alex Atzberger, CEO of Optimizely


Uncover the Best Way to Experiment

Listen to our latest podcast where we were joined by Hazjier Pourkhalkhali, Global Vice President Strategy & Value at Optimizely.

In his eight years at Optimizely, Pourkhalkhali has conducted more than 300 experiments and has led research into the defects of hierarchy, the science of running the perfect experiment, and ultimately the behaviours that truly trigger change.

Uncover what it takes to make Experimentation a success in your business, from team structures to letting go of the fear, this is everything you need to know about making Experimentation work for you!

Click here to listen to the podcast!


Get started with Optimizely Web Experimentation today

To make the transition to Optimizely Web Experimentation as simple as possible, we've partnered with Optimizely to support companies in getting up and running, fast! Fill out the form below to speak to the team today.

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Let's reinvent the future