Case

Emirates

Delivering new digital experiences

Delivering new digital experiences across aviation, travel, tourism and leisure for Emirates Group Brands.

Delivering new digital experiences

Facts

Industry

  • Travel and Hospitality

Service

  • CX Strategy
  • Experience & Commerce Platforms

Global airline industry leader

Preferred digital partner of Emirates Group Brands

Valtech has been the preferred digital agency partner for various Emirates Group Brands since 2015. Recognised as a global leader in the airline industry, Emirates strives to deliver nothing but exceptional user experiences.

Together with Valtech, the Emirates Group follows the same philosophy and has embarked on delivering new digital experiences across their aviation, travel, tourism and leisure brands. Valtech's role is to ideate, design and develop digital solutions across various business units and associated firms that fall under the Emirates Group umbrella.

Visual of the Emirates App

+200k

Playlists created ahead of travel

58M

Passengers connected a year

Benchmarking against the competition

To assist Emirates in hosting the leading mobile airline experience, Valtech was tasked with comparing the Emirates app against other top-rated airline apps. We compared ten airline mobile apps and delivered a fully comprehensive report that benchmarked Emirates against its competitors as well as identified enhancements to elevate Emirates’ mobile app as the leading airline booking experience.

Visual of Emirates App

10 Apps reviewed - 17+ Enhancements identified - 1 Report & roadmap for vision

Visual of Emirates App
Visual of Emirates App

Collaborating together to provide optimal user experience

Emirates partnered with Valtech to stay at the forefront of digital user experience. We provided support with user research activities in our state of the art User Testing Complex through user interviews, lab-based testing, eye tracking and focus groups which help Emirates constantly evolve and optimise their digital experiences for their users.

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Meet The Challenges Of Today's Digital Economy