June 16, 2019
In an ecosystem of infinite touchpoints, consumers are the pendulums swinging between the digital and physical worlds.
The seconds that brands have to interact with consumers is fleeting. Valtech Vantage is the vine that gathers consumer behavior in physical locations and links it with web analytics to create a personalized connected experience.
Vantage is precise in targeting your key audience. It classifies visitors by micro-segments based on their attributes and activity in-store and online. Companies can integrate their mobile app with Vantage and expand their marketing reach through in-store interactions. The insights gained from the customer's in-store behavior act as a digital bookmark the next time they enter any of the retailer’s locations.
Retailers are embracing connected experiences but not in a way that is proving to be revolutionary or engaging. How consumers behave across channels remains a mystery for most companies. According to Forrester, “The retailers surveyed told us that the top two inhibitors to personalization programs are their inability to track shoppers across different touchpoints and their inability to attribute sales accurately to marketing programs when shoppers touch multiple channels.”
Vantage isn’t based on crystal ball predictions. The platform unlocks your customers’ data from multiple touch points reducing uncertainties significantly.