eCommerce in China: Weaving Technology & Content to Localize your Digital Experience with WeChat
China E-Commerce market is a undoubtably lucrative, but challenging at the same time. We all know that WeChat is one of the most popular apps in China. But, you might be amazed to know that WeChat has more than a billion users and is estimated to offer over a one million services to its audiences through mini programmes. Making WeChat extremely critical for the Chinese market.
If you wish to enter into the Chinese market WeChat is not optional
In this webinar Dennis Shen, Head of Digital Services at Valtech China and Jie Gao, Multicultural Production Manager at Datawords China, will deep dive into the topic of digital marketing in China from a new angle, viewing content-centric user experience and customer engagement. They will be highlighting the importance and effectiveness of having WeChat, Mini Programs and global website to maximize your company’s brand exposure and create localized experience for your Chinese audience.
No matter, you are in B2B or B2C business, in this webinar, you will be able to understand the full user journey of your audience and connecting global content platform with a local WeChat implementation. From users' touch point priority on WeChat official account, to join interactives on Mini Program, to the linkage of the Chinese website and global website, you will go through a full content experience in a guided way.