The Opal Innovation Challenge, hosted by Optimizely, invited leading agencies and partners from around the world to develop innovative agents using the new Opal SDK, aimed at solving real-world marketing, personalization and ecommerce challenges.
Out of 22 submissions, Valtech’s solution stood out among the judges and was chosen as one of six finalists. At the heart of Valtech’s submission was a bold, future-ready idea: an AI agent built to intelligently connect data, context and behavior to deliver truly adaptive customer journeys.
“Our goal was to show what’s possible when you give marketing teams intelligent, real-time tools, tools that translate customer signals into meaningful, immediate actions,” says Sujit Senapati, the Valtech product architect behind the agent. “Being named a finalist tells us we’re on the right path.”
Architecting an AI agent for next-generation personalization
Valtech’s submission, the 360° Customer Profile & Predictive Personalization Agent, represents a bold step toward transforming fragmented customer data into actionable, real-time insights.
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The agent aggregates multiple data sources (browsing behavior, purchase history, engagement metrics, etc.) to build dynamic, evolving customer profiles.
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It leverages Opal’s AI capabilities to interpret that data in context and trigger next-best-actions such as personalized web experiences, targeted emails or tailored experimentation variants, all without heavy engineering overhead.
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Through this solution, Valtech demonstrated how Opal can power a fully automated personalization engine embedded directly in marketing workflows, turning static data into continuous revenue-driving customer engagement.
A testament to creativity and craft
The success in the Opal Innovation Challenge reinforces Valtech’s long-standing commitment to pushing the boundaries of digital experience through data, AI and deep technical craftsmanship. As a recognized global partner of Optimizely for more than 20 years, with hundreds of implementations across content, commerce, experimentation and digital personalization, we continue to prove that world-class technical foundations and strategic vision can drive business-impacting innovation at speed.
In addition to being a finalist, Valtech has achieved the distinction of having the most Opal FDE-certified professionals globally, accelerating solution development. “GenAI and agents are changing the nature of how marketers work and as a global Optimizely partner, Valtech is embracing this agentic marketing trend,” says Jessica Dannemann, Chief Worldwide Partnership at Optimizely. “Valtech’s investment in Opal experts is helping to expand the strategic and prompt engineering resources available to Valtech’s customers and support their growing marketplace of tools and agents available. Their teams are uniquely positioned to help clients get the most out of Opal and the future of AI-driven marketing.”
By combining our experience in large-scale deployments and complex digital transformations with emerging AI-first workflows, Valtech is uniquely positioned to help clients unlock powerful, automated personalization and digital commerce strategies.
Learn more about Valtech’s partnership with Optimizely.
About Valtech
Valtech, the global leader in experience innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 7,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories and cultures. At the intersection of data, AI, creativity and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s leading brands, such as AXA, Dolby, L’Oréal, LVMH, Mars, Mercedes, P&G, Santander, Toyota and Volkswagen. See our work at Valtech.com.
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
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