PXM - Why Customers Don't Buy

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What to expect

How much information do you need about a product before you feel comfortable placing an online order? With 86% of customers unlikely to buy products from a brand after an unsatisfactory experience with product information, the question not only of how to present helpful product information to the customer, but also how to keep that information consistent across all of the platforms on which your products appear is crually important. 

In this 33 minute podcast, we sit down with Raphael Iscar, Head of PXM at Valtech to discuss the ins and outs of Product Experience Management (PXM), what brands need to consider to deliver a winning product experience to their customers, and how strong PXM benefits your bottom line as well as builds customer loyalty. 

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