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The content mantra: authenticity, consistency and real contact | Valtech
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November 25, 2016

We’ve been talking about storytelling, content marketing and influencer marketing for a while now in the online world. And fi-na-ly, it seems that the masses have come to understand their importance. At the recent Web Summit, in Lisbon, Portugal, for example, the sessions involving content were well-attended; the recurring themes: authenticity, consistency and real contact.

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