RFSU: Sparking unfiltered conversations about sexual health
With Just Give a F*ck, we partnered with RFSU (Swedish Association for Sexuality Education) to create a campaign that defied taboos and tackled public apathy around condom use. The campaign is designed to meet people where they scroll, swipe and share.
Built for disruption, the campaign was platform-native to the core. It leveraged lo-fi content and native tools to challenge how brands talk about sex — working within the strict guidelines of social media platforms while still delivering an honest, urgent message.
The work earned nominations for:
- Disruption
- Data & Insight
- Social Media
It’s experience innovation at its boldest, shifting cultural norms and pushing past the limitations of the medium to create space for real dialogue.
Eton: Designing circular commerce for the modern luxury shopper
For Eton, the renowned Swedish menswear brand, we launched The Phoenix Service, a digital-first initiative that wove sustainability into the fabric of luxury fashion.
Through elegant service design and a strong narrative foundation, we created a seamless, circular experience that allowed customers to return and repurpose their garments. The result: a commerce model that honored Eton’s legacy while meeting new expectations around responsibility and longevity.
The work earned nominations for:
- Creative Innovation
- Digital Commerce
It’s a powerful example of how experience innovation can drive both business value and cultural relevance, elevating the brand while supporting a more sustainable future.
Celebrating what drives us
Being recognized in five categories across strategy, creativity and execution is a meaningful milestone for Valtech. These nominations celebrate the kind of work we champion every day: bold, thoughtful and built to make a difference.
A heartfelt thank you to our teams, clients and collaborators who helped bring this work to life. We’re proud to be among the innovators leading the charge — and we're energized for what’s next.
Explore our case studies to see more of how we create experience innovation in action.