Valtech RADON, the creative studio of the experience innovation company Valtech, today announced that its work with the Swedish Association for Sexuality Education (RFSU) has earned Gold in the Public Service Information category and Silver in the Influencer category at the Spinn Awards, Sweden’s premier PR competition recognizing campaigns that deliver measurable impact. The awards honor Condom Call, a bold, insight-driven campaign that reimagines how sexual health messaging can drive action, by putting the power of influence directly into the hands of peers at the moment it matters most.
Turning human insight into measurable impact
Condom Call tackled a persistent challenge in sexual health: closing the gap between intention and action. Valtech identified a critical behavioral insight: while most young people intend to use protection, many fail in the moment due to forgetfulness or lack of preparation. Instead of focusing on awareness, the campaign intervened at the tipping point where intention turns into action. Building on this insight, the team created a platform that enables friends to send timely, humorous reminders via SMS and social channels, transforming condom use from an individual responsibility into a shared, social behavior. The campaign combined strategic thinking, creativity and technology to deliver messages from influencers alongside unexpected “voices” such as a sex educator, “your brain” and even chlamydia, cutting through stigma with humor and immediacy.
“The insight was simple: It was never an awareness problem. It was a timing problem,” said David DeCheser, Global Chief Creative Officer at Valtech. “So, we stopped trying to reach them on the couch and started reaching them on the way out the door — through the one voice they'd actually listen to. Their friends."
Built to engage, designed to spread
By meeting young audiences in the channels and formats they already use, Valtech transformed traditional public health messaging into an interactive, peer-driven experience. The campaign was designed for shareability at its core — turning recipients into participants and amplifiers. Paid social and influencer content directed users to the platform, where they could select and send Condom Calls, sparking a self-sustaining chain reaction of peer-to-peer engagement.
The results demonstrate both scale and impact: over 80,000 Condom Calls shared, 48% of recipients visited the platform, 45% of users continued the chain by sharing onward, and more than 7 million earned media reach across Nordic markets. Most importantly, the campaign delivered measurable behavior change, with condom use increasing across all key markets, reversing a declining trend among 16- to 20-year-olds. Intent to use condoms also rose significantly, alongside increases in actual usage at last sex with a new partner.
“Together with Valtech RADON, we created something that feels natural within youth culture while addressing an important public health need,” said Anette Otterström, Head of Brand & Communication Nordic at RFSU. “These awards recognize not only the creativity but the tangible difference the campaign has made.”
Creativity that delivers business and societal value
The Spinn Awards recognition reinforces Valtech’s ability to deliver work that sits at the intersection of creativity, technology and human insight, driving both cultural relevance and measurable outcomes. It also highlights how Valtech partners with brands and organizations to tackle complex challenges, using experience innovation to influence behavior, shift perceptions and create lasting impact at scale — turning communication into action when it matters most.
About Valtech
Valtech, the global leader in experience innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 6,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories and cultures. At the intersection of data, AI, creativity and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s leading brands such as AXA, Dolby, L’Oréal, LVMH, Mars, Mercedes, P&G, Santander, Toyota and Volkswagen. See our work at Valtech.com.
About Valtech Radon
Valtech Radon is a creative hybrid agency offering creativity, strategy, production and media under one roof. By combining our creative edge with Valtech’s expertise in digital business transformation, we create impactful communication across every part of the brand experience. Our clients include Husqvarna, Essity, Assa Abloy, RFSU, and Yale. Learn more about us at valtechradon.com.