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  • Company: Wavin
  • Theme: Purpose-led B2B
  • Name & Title: Emiel van den Boomen, Marketing Communications Manager & Andrea Rubiano, Global Digital Marketing Manager
  • Topics: Purpose beyond Profit, Employee Satisfaction, Storytelling, Translating Purpose to Benefits, Digital Campaigns and Unifying Ways of Working across borders

Focusing beyond profit

Wavin has been on a journey across their entire organization, going beyond a purpose of profit to one of global sustainability. Emiel and Andrea share their insights on how a focus on the greater good, not only adds a sense of value for the employees but also adds value to the business as it gets translated into innovations and acknowledgement from customers and stakeholders. Listen to learn how they made it an integral part of the entire organisation and how they've managed to translate it into their digital campaigning. 

"We are on this journey to embed purpose to everything we do; from our daily activities to the big marketing campaigns."

Get inspired by how Wavin manage to translate their purpose in their campaign video "I am your City".


Interested in more Podcasts?

Check out all the podcasts in the series 25 Days of Digital Transformation where we talk to industry leaders about all things digital.

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