Luenendonk DXS Study 2020
How Consulting, Technology and Agency Services have to come together in order to deliver Digital Experience Services that meet today's demands.
The first edition of the Lünendonk study on the market for Digital Experience Services (DXS) in Germany. Lünendonk defines "Digital Experience Services" as a wide range of different disciplines, competencies and skills required for the development and implementation of strategies for new digital business models or for the redesign of process chains. This includes topics such as innovation development, customer focus, user experience, connectivity and networking or data analytics. In this 46-page document, which was created in partnership with Cognizant, Diva-e, Reply and Valtech, decision makers and industry observers can learn how Consulting, Technology and Agency Services have to come together in order to deliver Digital Experience Services to an ever-changing and demanding competitive landscape.