The first-ever garment with its price pegged to the Nasdaq Index.

Get to know ETON

Established in 1928 in Gånghester, Sweden, ETON is a market-leading luxury  menswear retailer combining traditional craftsmanship with contemporary style. The ETON philosophy revolves around creating garments of unparalleled elegance and  sophistication, while also prioritizing innovation to its clients' individual needs and  personal identities.

ETON introduced the world’s first shirt with its price pegged to the Nasdaq Index

In a groundbreaking move that brought together the worlds of  fashion and finance, ETON introduced the world's first shirt with  its price pegged to the Nasdaq Index.
 
This unique e-commerce experience was created by  integrating the Nasdaq Index into a bespoke pricing algorithm,  resulting in a fluctuating shirt price in real-time.

ETON wanted to expand in a highly competitive market: New York City. But how do you sell white shirts to Wall Street  types with wardrobes filled with only white shirts when the  market is bleeding? By turning the economic downturn into an  opportunity

For a thrilling shopping moment, data from the Index Shirt site  was fed into an ad display system showing customers how the  shirt's price fluctuated in real-time.

To capture the legacy and timeless design of the Eton brand's  DNA, we crafted a unique custom-made logotype and typeface  inspired by the embroidery details of the Index Shirt.

This bespoke design not only established a strong connection  to the product but also gave a distinctive voice to the campaign,  further enhancing Eton's brand identity

The Index Shirt exemplifies ETON's commitment to innovation  and excellence - pioneering creative commerce experiences to  build lasting customer relationships.

• 98. 4% increase in organic new user traffic

• 42% increase in new customer acquisition during campaign period

• 137M PR-reach

• 100% increase in brand search queries