This client is one of Europe’s leading media and entertainment companies, offering satellite TV, broadband, mobile and streaming services to millions of customers across the UK and beyond. Known for premium content and customer experience, they continuously hone their competitive edge with more personalized, more engaging customer interactions.
Case
Using data science to predict subscriber churn and boost customer lifetime value

At a glance
113%
Uplift in content engagement from ML-driven recommendation system
20%
Performance gain over in-house models during churn-risk flows