From ownership to experience: Meeting the expectations of today's customers

The future of mobility is being redefined. 

Customer expectations around buying, owning and experiencing vehicles are shifting faster than ever. Flexible ownership models, digital cockpit demands and the rise of software-driven experiences are reshaping what truly matters to consumers. 

In this on-demand panel, we present exclusive insights from a global study on evolving customer expectations. The session features a recorded panel discussion from IAA Mobility 2025, where leaders from top OEMs and a global tech giant respond to the findings and share their vision of the road ahead. 

You’ll hear how these industry pioneers are navigating this transformation and what it will take to lead in the next era of mobility. 

What you will learn

• How customer expectations around vehicle ownership and experience are changing worldwide.
• Why emotional drivers, digital cockpit innovations and software-driven services are reshaping mobility.
• The strategic steps OEMs and mobility leaders can take today to stay ahead of this shift.