Digital experience innovation in the automotive industry
The automotive industry is undergoing a significant transformation beyond just mobility. Key mobility trends are emerging that are reshaping the way we think about cars and how they fit into our lives. From connectivity to autonomy, shared ownership to electrification, the automotive landscape is evolving rapidly.
Connected vehicles are becoming increasingly prevalent, with projections showing that by 2030, 95% of new vehicles sold will be connected. However, despite this growth in vehicle connectivity, many car owners still prefer third-party systems like Apple CarPlay and Android Auto over OEMs' built-in systems. This presents an opportunity for OEMs to build marketplaces and partnerships that cater to the unique space of the car.
Autonomous driving is also becoming a reality, particularly in the shared space with services like robo-taxis. This shift from drivers to guests and viewing vehicles as the "third space" opens new possibilities for experience innovation and engagement.
Enterprise transformation is also crucial in this evolving landscape, with a focus on connected vehicle technology, scalable IoT solutions, digital lifecycle management, agile product culture and connected safety features. Marketing creativity and performance play a key role in leveraging the car as a channel for brand experiences and integrated campaigns.
Data enablement stands as an essential pillar in navigating current mobility trends, facilitating seamless data connectivity, predictive maintenance, and data management in connected environments. Our offering goes beyond, empowering decision makers within OEMs and other mobility companies with capabilities in stock prediction, simulation, data lineage tracking and dynamic insights through customizable dashboards, all while recognizing that data enablement serves as the foundational bedrock for AI integration.
By combining automotive know-how with Valtech's expertise across industries like consumer goods, retail, healthcare, financial services, travel & hospitality, manufacturers can unlock unprecedented opportunities for new services and products that cater to evolving customer needs. The future of the automotive industry lies in embracing these mobility trends and adapting to meet the changing demands of consumers in a rapidly evolving landscape.
Our ability to offer a true 360° experience, both in-car and out-of-car, gives us a very unique position in the market. We have the relevant experience within mobility but can also tap into and bring together experiences from other sectors such as retail and luxury. This makes us the ideal bridge between our mobility clients, technology partners and big tech.
- Peter Ivanov, Managing Director, Mobility Global
Líder en marketing y transformación digital, Denny Pezic lleva más de 10 años impulsando la innovación en automoción y es el motor detrás del informe Voice of Experience – Mobility 2025.
Peter asesora a OEMs y empresas de movilidad en SDV, coches conectados y servicios digitales, con experiencia en AUDI AG (CarIT, desarrollo, ventas) y e-commerce en MediaMarktSaturn.
Silke lidera estrategias Go-to-Market, diseño de productos y alianzas. Con más de 10 años de experiencia, impulsa la transformación digital y el crecimiento sostenible en movilidad e industria.
Impulsamos un flujo más inteligente de bienes y servicios en la movilidad comercial.
Ayudamos a las empresas a crear plataformas y servicios flexibles, así como nuevos modelos de propiedad y generación de ingresos.
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