1. Decide faster: From data silos to conversational intelligence
Retailers are unable to make fast, confident decisions because critical information is fragmented and inaccessible. The traditional BI model is too slow for the pace of modern retail.
With VTIQ, Valtech's analytics accelerator built on BigQuery and Vertex AI, you can have a conversation with your entire enterprise data ecosystem. Ask business-critical questions in natural language and get answers in seconds. It's your smartest strategist and analyst, all in one.
Key capabilities:
- Predictive analytics – more accurate demand forecasting, churn prediction and customer lifetime value modeling.
- Advanced audience segmentation – create and activate high-value audience segments based on complex behavioral patterns.
- Democratized data access – empower non-technical users to get answers from complex data without waiting for analysts.
2. Convert better: Unlock the frictionless customer journey
The typical online journey is broken, leading to persistently high cart abandonment rates. We use a suite of integrated Google Cloud AI tools to systematically remove friction and personalize every step of the journey.
| Friction point |
Business impact |
AI-powered intervention |
| Poor product discovery & generic recommendations |
Site abandonment, lost sales and reduced AOV |
Vertex AI Search for commerce (VAIS:C) understands user intent, not just keywords, to deliver 1:1 personalized, AI-powered search results and recommendations. |
| Unguided shopping & after-hours questions |
Delayed purchases, customer uncertainty and decision fatigue |
Conversational commerce with Vertex AI Search for Commerce provides a personalized AI agent for guided product discovery and instant, 24/7 answers. |
| Incomplete or inconsistent product information |
Poor discoverability, reduced customer trust and higher return rates |
Catalog enrichment using Gemini models enhances and augments product catalog information to improve discoverability and provide rich, consistent details. |
| Lack of high-quality, diverse product visuals |
Low engagement, purchase uncertainty and increased returns |
Content generation with Imagen and Veo creates photorealistic product catalog and marketing images and videos, enabling customers to visualize products in context. |
| Stale recommendations that don't adapt |
Declining engagement and missed personalization opportunities |
User event optimization ensures high-quality behavioral data is used to continuously refine AI models, improving SEO and the relevance of all AI-driven recommendations. |
3. Create smarter: Unleash GenAI to break content bottlenecks
Personalization efforts are starved by the content engine. With Cre8, our generative AI accelerator, we automate the content lifecycle to power truly personalized, omnichannel experiences at scale.
| Automated product descriptions |
Turn minimal supplier data into rich, emotive, SEO-friendly descriptions in your brand's voice. See our Matalan case study for a live example. |
| Dynamic image generation |
Generate photorealistic lifestyle images or modify existing shots to match campaigns and local tastes. |
| Virtual try-on |
Create photorealistic models and accurately drape products to boost confidence and reduce returns. |
Ready to transform your retail experience?
Let's talk about how Valtech and Google Cloud can help you build a more intelligent, agile and customer-centric retail future.
