Mattias Malmer named Optimizely Influencer of the Year 2025  for leading the marketing team’s transformation

Valtech is a long-standing Optimizely partner, and this award highlights the strength of our collaboration, as well as what happens when you combine a best-in-class platform with a globally integrated, forward-looking team. 

For Mattias, this recognition isn’t just personal. It’s a celebration of the entire Valtech marketing team and the transformation they’ve driven together. 

This award is a huge acknowledgment of all the work our marketing team has done. We have transformed how we operate and become more united as one marketing team across the many markets we operate in. It shows that what we’re building matters, not just for us, but for other companies and organizations looking to evolve, too.

— Mattias Malmer, Global Head of Marketing, Valtech 

Celebrating the team behind the transformation

Under Mattias’s leadership, the team has pushed boundaries, redefined how Valtech goes to market, and built a stronger, more connected marketing function that mirrors the kind of transformation we help our clients achieve every day. 

Optimizely CMP is the operating system for the entire Valtech marketing team. With CMP, Valtech created a foundation for scalable efficiency and strategic growth. In 2024 alone, the team delivered:

• 300-plus new pieces of website content, consistently upholding brand standards

• 170-plus assets rebranded and migrated as part of the Kin + Carta acquisition

• 200-plus projects and nearly 900 tasks completed across teams and regions

• Deep integration with tools like Marketo and AI-powered enhancements using Opal

• A clear roadmap for scaling personalization, localization and experimentation

This transformation has made Valtech’s marketing team a showcase for what’s possible — not just internally, but for clients navigating similar changes.

Mattias challenges our team to think bigger every day. His ability to connect vision with action, and to lead through clarity, creativity and trust, has transformed how we operate. This award reflects not only his influence, but the strength of the team and the partnerships that power our work — Optimizely included.

— Olivier Padiou, Chief Executive Officer at Valtech 

Looking ahead

Valtech’s marketing team continues to evolve, exploring new integrations, AI use cases and ways to unify their Optimizely stack. Every step forward deepens the team’s ability to create experiences that are personal, measurable and meaningful.

The Influencer of the Year award is fuel for what’s next.

Congratulations to Mattias and the entire Valtech marketing team. Your work is the influence — and the example — that moves our industry forward.

To learn more about our partnership with Optimizely and how we help brands unlock growth through experimentation, personalization and unified digital strategy, visit our Optimizely partnership page.