Global experience innovation company Valtech has been named Media Agency of Record for Husqvarna in the United States and Canada, following a competitive review.
This marks a major milestone in Valtech’s expansion of its performance marketing capabilities and its commitment to supporting its clients through data-driven, full-funnel solutions.
A powerful partnership
Husqvarna, a global leader in the outdoor power equipment industry with 330 years of experience, selected Valtech for its integrated approach to media strategy, creative, and performance execution. The partnership will focus on national media activities across both the U.S. and Canadian markets. These activities will include paid search, paid shopping, paid social, programmatic advertising, SEO, and performance measurement.
I’m excited to officially begin our partnership with Valtech,
said Alex Trimboli, Senior Director of Marketing at Husqvarna.
With a local office in Charlotte, we’ve already seen the benefits of in-person collaboration and the energy it creates. Valtech’s media expertise and creative thinking supports our next phase of our growth, bringing the Husqvarna brand to households across North America.
Support at every turn
This win reinforces Valtech’s position as a go-to partner for brands navigating complex digital ecosystems
said Melanie Pearl, VP and Head of Marketing, Creativity & Performance at Valtech.
Husqvarna sits at the center of one of our key verticals – Industrials, Manufacturing, Distribution, and Agriculture – and our global-local team structure uniquely equips us to support their growth across North America.
The client will be supported by teams in Charlotte, NC – home to Husqvarna’s U.S. headquarters – as well as Canada, and Sweden, where Valtech RADON maintains a longstanding relationship with Husqvarna’s EU team.
Dominating the outdoor power equipment space
This engagement builds on a prior relationship between the companies, which included video production and creative support. The new media partnership will focus on amplifying Husqvarna’s leadership in the evolving outdoor power equipment space, including revolutionary products like autonomous, robotic lawn mowers.
Frida Karlsson, Head of Growth at Valtech RADON, stated:
We’re incredibly proud to expand our partnership with Husqvarna into the U.S. This win marks an exciting step forward in globalizing our collaboration, and it gives us the opportunity to further support Husqvarna in building a strong, unified brand presence while driving real business impact across markets.
About Husqvarna
Husqvarna’s global and passionate team consists of 12,300 colleagues across 40 countries. Large parts of their teams are based in Sweden, Germany, and North America. With over 330 years of innovation and passion, Husqvarna provides professionals and consumers with forest, park, lawn, and garden products. For more on Husqvarna, visit husqvarna.com.
About Valtech
Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.
Our 7,500-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oréal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander, and BBC. See our work at valtech.com.