Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.
We are proud of:
- The work we do and the innovation we drive
- Our values of share, care and dare
- A workplace culture that fosters creativity, diversity and autonomy
- Our borderless, global framework, which enables seamless collaboration
The role
Valtech is seeking a highly motivated and results-driven Integrated Marketing Manager to lead our go-to-market (GTM) strategy and execution for the Retail, CPG, and Luxury verticals. This role will be pivotal in driving integrated marketing initiatives that align with business objectives, amplify our market presence, and generate demand for the Americas region. The ideal candidate thrives at the intersection of strategy, creativity, and analytics, with a proven track record of delivering measurable impact in complex, multi-channel campaigns.
Role responsibilities
- Own the GTM playbook for Retail, CPG, and Luxury, translating business objectives into integrated marketing strategies that drive growth.
- Lead multi-channel campaigns end-to-end—from ideation and content creation to execution, measurement, and optimization.
- Work closely with regional digital marketing to drive lead acquisition and support revenue targets
- Working closely with the demand generatiogrowth and client group teams enabling them to meet their objectives by providing them with appropriate tools, materials etc where necessary.
- Collaborating with regional evn, ents marketing on the execution of trade shows and events
- Work closely with regional partner marketing leads (Google, MSFT, Opti, Adobe, Optimizely, etc) on co-marketing, events and campaign initiatives
- Support with regional messaging / marketing collateral creation by reviewing/editing/writing different content formats: emails, blogs, content for events, sales enablement, etc.
- Present campaign results, insights, and recommendations to senior leadership.
Must have qualifications
To be considered for this role, you must meet the following essential qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field. MBA a plus.
- 5+ years of experience in integrated marketing, GTM strategy, or demand generation, preferably within Retail, CPG, or Luxury sectors.
- Excellent project management and organizational skills.
- Experience with generative AI tools from prompt engineering to leveraging large-language models for content creation, research and insights.
- Innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
- Familiarity with various marketing and sales digital platforms like Salesforce, Power BI, Optimizely CMP, Microsoft 365 suite, Confluence and others.
- Aware of the latest trends and best practices in online marketing and measurement
- Bilingual, English and French a plus.
What this person will bring to the table:
- Strategic thinker with the ability to translate business objectives into actionable marketing plans.
- Exceptional communication and storytelling skills to inspire internal teams and external audiences.
- Analytical mindset with a passion for data-driven decision making and ability of processing figures with spreadsheets
- Collaborative, yet confident in taking ownership and driving initiatives independently.
- Adaptable and creative problem-solver in a fast-paced environment.
- Strong interpersonal skills and emotional intelligence to build relationships across teams and stakeholders.
If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.
Commitment to reaching all kinds of people
We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.
The benefits
This is a full-time position based in Canada.
Beyond a competitive compensation package, we offer:
- Flexibility, with remote and hybrid work options (country-dependent)
- Career advancement, with international mobility and professional development programs
- Learning and development, with access to cutting-edge tools, training and industry experts
Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.
Your application process
Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.
⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.
We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.
About Valtech
Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.