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Event Date: novembre 30, 2021
Webinar: Watch on demand

The future of Enterprise technologies in APAC is taking a new shape with MACH approach.

MACH architecture makes the impossible possible

How can enterprises break free from the friction of legacy systems? 

How can online retailers react quickly and be flexible with the challenges of a dynamic market and increasing customer expectations?

MACH (Microservices, API-first, Cloud-native, Headless) architecture makes the impossible possible when it comes to your digital platforms. The APAC region is only just starting to get on board, but the MACH approach is already stirring up a storm in the region.

For unmissable insights into MACH, tune into our webinar, which will be moderated by Aaron Teo, Director of Digital Consulting at Valtech APAC. He will be joined bycommercetools' Chief Product Officer Kelly Goetsch, who will share MACH 101 insights; Contentful’s Head of Partnerships EMEA & Asia Kristin Brown, who will discuss personalization with MACH architecture and Valtech’s SVP Commerce Pascal Lagarde, who will highlight tips on reimagining in-store customer experiences with dynamic stores.

We’ll share key highlights from western regions and organizations who are already tearing up the rules with a MACH approach, and we’ll uncover how Asian companies can take the leap too.

Key Takeaways

  • The technical in and outs of MACH architecture

  • The MACH Alliance’s vision

  • Business outcomes and value derived from composable architecture

  • Customer-centric content plan

  • Future of in-store experiences with a MACH approach


Pascal Lagarde - SVP Commerce at Valtech

As Valtech’s SVP of Commerce, Pascal works alongside global brands to help them reach their online ambitions. He has more than 20 years of experience working across the digital and ecommerce spectrum. Pascal is also an executive board member of the MACH Alliance, educating and advocating the use of composable architectures for modern enterprises.

Kelly Goetsch - CPO at commercetools

Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. He came to commercetools from Oracle, where he led management for their microservices initiatives. He is Co-Founder and Chairman of the MACH Alliance. 

Kristin Brown - Head of Partnerships EMEA & Asia at Contentful

Kristin has more than 15 years of experience in the tech industry and at Contentful, she is leading Partnerships in EMEA and Asia. With her team, she is responsible for building a partner ecosystem that enables businesses to build digital experiences based on composable architectures. She is passionate about innovative technologies and their use to create efficiencies and growth.