The first wave of migration took place in February 2018. The monthly reports currently generated country by country enable the Group to improve its market knowledge, refine its vision and adjust where necessary. A handful of countries in Eastern Europe still remain to be migrated in 2018. Over time, a privileged relationship has been built between Valtech and Eden Springs. In the first 10 months of its existence, the new site has generated 33% of revenue.
In addition to the revenue increase, this project also resulted in:
- 90% increase in average order value
- 31% increase in organic traffic from SEO improvements
- 18 different sites with different languages serving customers around the world
The results show that a data-led approach is crucial for creating highly effective websites across multiple demographics and locations.
“During the overhaul of our brand and e-commerce platform in Europe, we have benefitted from Valtech France’s expertise in driving our KPIs, to guarantee that the critical objectives in Eden Springs’ online strategy are on-point and followed up."
Anthony Morand, Project Manager & Webmaster, Eden Springs International S.A.