A digital universe. A place to convey a unique story on heritage, products and designers. A source of inspiration for customers. That was the digital dream of top-notch porcelain and design brand Royal Copenhagen.
Royal Copenhagen is not your ordinary Danish design brand. It has a royal heritage of craftsmanship, rooted in the history of China porcelain. A premium brand like this is best brought to life in a flagship store, with space for sensory inspiration and presentation. But what to do in a world where customers first go to your website, before they check your flagship store? Precisely. You turn your website into a flagship store.