Neem contact op

IBC Preview: Valtech’s new Over-The-Top approaches

augustus 01, 2016


IBC unites the world of electronic media and entertainment, attracting over 55,000 attendees from more than 170 countries. At stand D10 in Hall 14, Valtech will be showcasing its products and successes for clients such as Sony and the National Hockey League (NHL).

The highlighted product will be Valtech’s platform Ready4Air; this turn-key application is used for developing premium video on demand (VOD) and live OTT products, complete with a framework supporting various business models: SVOD, TVOD, AVOD or any mix in between.

Unlike some other solutions, Ready4Air is a fully cloud-based based solution. The platform delivers pre-integrated support for both Adobe Primetime and the You.i TV engine.

The Adobe integration allows dynamic video ad insertion, DRM and multi-device playback; media companies can also leverage Adobe Marketing Cloud for real-time customer insights that drive personalized programming for the end customer. The You.i engine provides an interface for use on applications across multiple platforms, from iPhones to Xboxes.

Together these solutions provide a comprehensive toolkit enabling companies to drastically expedite media delivery – reducing time to market for new services by 50% – and to develop a single application for multi-screen deployment – saving approximately $500,000+ in initial development costs and potentially millions in post-development costs associated with annual maintenance.

Valtech has delivered comprehensive solutions for world leading organizations including: Audi, American Airlines, the BBC, Bayer, Allianz, Comcast, and Hyatt, with a unique Agile Marketing approach to help them develop and grow their business across their digital touch points, while optimizing time-to-market and return on investment.

On September 8th, IBC 2016 kicks off with a conference followed by a five-day exhibition. This year will be packed with more attendees, excitement and forward-looking discoveries for the global media and entertainment industry.

To learn more about IBC, visit


About Valtech

Valtech [NYSE Euronext Paris: FR0011505163 -LTE] is a digital marketing agency pioneer in technologies with a presence in Argentina, Australia, Canada, Denmark, France, Germany, India, Netherlands, Singapore, Sweden, Switzerland, United Kingdom and USA. As a full-service digital agency, Valtech brings value to its customers at all aspects of their digital activities: Strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel e-commerce and marketing. With its renowned commitment to innovation and agility, Valtech helps brands to develop and grow their business across their digital touch points to the market, while optimizing time-to-market and return on investment.

Neem contact op

Let's reinvent the future