Valtech launches first connector to seamlessly integrate Salesforce Commerce Cloud with Optimizely

oktober 11, 2023

Announced at Opticon San Diego 2023, the novel connector supports client-side personalization through customer data platform segments

New York – Global business transformation agency Valtech today announced it has developed the first connector to act as a bridge between Salesforce Commerce Cloud and leading experimentation and digital experience platform Optimizely. The connector allows businesses within B2C retail commerce to easily synchronize their products, catalogs, content, and other relevant information between the two platforms. By integrating the connector, businesses eliminate the need for manual data transfers and ensure real-time data consistency, leading to faster time-to-market and the ability to deliver personalized e-commerce experiences to customers.


According to Salesforce’s State of the Connected Customer report, 52% of customers expect offers to always be personalized — up from 49% in 2019. As a result, most retailers (56%) are prioritizing technology that enables customized experiences. With the help of the connector, businesses can leverage advanced CMS, experimentation, targeting, and personalization capabilities to optimize their websites or apps, drive better customer experiences, and improve business outcomes.

We’re seeing businesses in B2C retail commerce face various challenges. They’re reaching a marketing and merchandising dead-end, hitting a wall when it comes to personalization and experimentation, and dealing with lengthy upgrades or migrations of existing Commerce Cloud implementations.

The market is changing at an accelerated speed as consumer expectations rise. We launched this connector with Optimizely to help businesses maintain pace with these changes and truly elevate their customer experiences. Our partnership shows that when industry technology players work together, they enable an exciting future for experience innovation.

- Janaka Fernando, Director of Optimizely Practice at Valtech


The connector was born from Valtech’s work with a global fashion footwear brand. Its core benefits include:

  • Enables merchandising opportunities via the CMS by syncing the Salesforce product catalog with Optimizely

  • Gives editors a richer and more flexible digital experience management with Optimizely CMS content served through Salesforce Commerce Cloud effortlessly

  • Offers businesses the ability to personalize their engagement using real-time customer segments  

  • Allows faster time-to-market 


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In terms of performance, the connector accelerates a typical project from start to dev completion within 60 days. Once deployed, it synchronizes a typical 4,500 product catalog in 5 minutes and keeps it up to date so marketers can focus on merchandising. Content from Optimizely to Salesforce Commerce Cloud can be loaded in milliseconds, providing a fast response to optimize performance. Real-time personalization can also be delivered using ODP segments to the client, without any performance costs.


Valtech's Optimizely to Salesforce Commerce Connector seamlessly unifies two powerful platforms, offering our joint customers an unparalleled blend of capabilities.

Valtech has created an exceptional opportunity for Salesforce Commerce clients, addressing challenges related to customer data activation, personalization, experimentation, and marketing agility, while harnessing the added value of Optimizely. We’re excited to see how this new offering will streamline processes, elevate customer experiences, and drive revenue growth for our clients.

- Aniel Sud, Chief Technology Officer at Optimizely


Valtech will be conducting live demos at Opticon San Diego 2023, and attendees can tune into their breakout session on the connector on Wednesday, October 11 at 3:45 pm PT. Valtech will also be presenting the connector at Opticon London and Opticon Stockholm. More details can be found here.


About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at


About Valtech

Valtech is a global business transformation agency that delivers innovation with purpose. We enable our clients to anticipate tomorrow's trends and connect more directly with consumers in their digital and physical spaces, optimizing time to market and return on investment.  
Valtech is the preferred strategic business transformation partner for many of the world's best-known brands, including Dolby, L'Oréal, Philips, P&G, Toyota, Volkswagen, and many others.  
Established in 1993, we currently employ more than 6,000 professionals, including experienced designers, marketers, data scientists, creatives, and software engineers across five continents, with more than 60 offices in over 20 countries.  
With strong experience in design, technology and marketing, our passion is to address our clients' transformational business challenges. We reimagine the customer journey and build new connected experiences, put data to work for businesses in this new era, and help our clients transform their operations.  
Our services include strategic consulting, service design, technology services and optimization of essential digital platforms for omni-channel marketing and merchandising. 
Find out more about Valtech here


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