Branding at the speed of culture
How do you increase advertising effectiveness in an era defined by peak media fragmentation? And how do you do so without compromising highly creative brand-building, while measuring impact and connecting it all back to business value?
25 Minutes reading
Branding has always been a balancing act of authenticity and adaptability. But in an era where the speed of culture, community and attention is as exciting as it is inertia-inducing, we’re forced to embrace a new tactic: participation. Because staying relevant in today’s media landscape hinges on your ability to embed your brand into a web of shapeshifting communities and platforms.
Yes, it’s chaos. But at our recent event, we broke it all down to prove how participation is an opportunity for more creative, inclusive, and more attributable brand-building. Download the attached deck to find out exactly what we’re talking about.