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Date: novembro 29, 2023

Marketing orchestration through Optimizely One (CMP)

As a Gold Sponsor at Optimizely's Opticon 2023, the technology event of the year, Mattias Malmer, SVP Global Marketing Operations at Valtech presented insights and learnings from Valtech's own implementation of Optimizely One (CMP). 

As pioneers at the forefront of digital transformation, our mission revolves around relentless innovation and the increasing pursuit of technological excellence. Our two-decade-long partnership with Optimizely underscores our commitment to fostering the future of exceptional digital experiences.

What Optimizely offers with Optimizely One is a solution that supports the orchestration of the Marketing department including areas such as:


Templates & workflows for:

  • Content production – All formats, Podcasts, video, WP:s, Case.
  • Campaigns – Global branding and awareness to local tactical.
  • Events – Big external shows to local roundtables.
  • M&A – Integration and migration activities.


Approval & quality:

  • Brand – Strengthen our brand consistency.
  • Budget – Build in ROI mindset in every investment.
  • Accountability – Secure clear accountability.


Overview & reporting:

  • Global, Regional, Local – Overview on geographic dimensions.
  • Verticals, Partners, Services – Overview on focus areas.
  • Campaigns, Events, Content – Overview on tactics.


In this session Mattias Malmer will go through the above using our own journey of implementing Optimizely One including a short demo of the tool. For years, the global Valtech Marketing team has built playbooks including templates with checklists on confluence to secure and always optimize best practices. With Optimizely One, we are taking that work to a new level.

Mattias Malmer
SVP Global Marketing Operations