Maximize Your Marketing Effectiveness and Deliver Success Now
Many companies understand the difficulties of successful marketing across today’s digital landscape. Traditional digital marketing campaigns have often centered on brands trusting the information from third parties like Google about what audiences are looking for and attempting to direct their marketing towards that information. This creates a guess-and-check process for marketing teams. Successful marketing moving forward is no longer about throwing strategies against the wall and seeing what sticks. Instead, a strong marketing campaign relies on data to fuel the creativity of marketers and allows them to create campaigns that can maximize their marketing effectiveness.
Salesforce Marketing Cloud gives companies the data needed to run strong, contemporary campaigns. The marketing cloud covers every necessary aspect of data-first marketing that experts have been focused on for years. From personalization to increased engagement, and data ownership to loyalty management, Salesforce has companies covered. And with the addition of generative AI, Salesforce is leading the path into the future and helping companies meet marketing standards of tomorrow as well as today.
Valtech Improves Marketing Effectiveness
Valtech is a Summit Salesforce Consulting Partner with a long history of delivering solutions with the full customer 360 platform. We’ve worked closely with companies in varied industries to create successful and engaging marketing campaigns on the Salesforce platform. Whether helping sports fans keep up to date with their team’s journey to the World Cup or getting the word out about a new healthcare patient portal, our celebrated campaigns have helped our clients meet crucial KPIs.
With Valtech as a partner and Salesforce as your chosen digital marketing platform, you’ll be able to:
Build a real-time single source of truth for customer data.
Automate real-time personalization across marketing touchpoints.
Increase engagement and productivity across different advertising efforts.
Align marketing and loyalty initiatives across all aspects of the customer journey.
Use marketing automation to make revenue teams more efficient.
The Importance of AI Goes Beyond Marketing Automation
With the introduction of Marketing GPT, Salesforce has taken an important leading step into the future of marketing and sales initiatives. AI is an important tool that stands to supercharge marketing efforts across industries and in every corner of the world. The uses of AI within Salesforce marketing go further than marketing automation efforts. By focusing on generative AI technology, Salesforce Marketing Cloud empowers businesses to redefine the limits of personalization by making 1-to-1 personalization a reality.
Through access to safe and secured customer data, Marketing GPT can help employees save time through AI generated communications across the campaign lifecycle. Additionally, AI’s ability to sift through large quantities of data quickly means employees will always have crucial, data-driven insights available to help fuel their own creativity with marketing campaigns and successful loyalty initiatives. The addition of Marketing GPT to Salesforce’s leading marketing performance tool is a forward-thinking solution for companies ready to launch their marketing campaigns into the future.
A Proven History of Successful Salesforce Marketing Cloud Projects
At Valtech, we’re proud of the work we’ve done across industries implementing Salesforce solutions for our clients. Whether they’re looking to revolutionize sports marketing or launch a new healthcare product, we’ve been able to help some of the top businesses achieve impressive results with Salesforce.
Zoetis is a global animal health company delivering quality medicines, vaccines and diagnostic products to those who raise and care for animals. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries. Prior to partnering with Valtech, Zoetis outsourced their marketing efforts to a vendor. Struggling with a Salesforce environment that was difficult to navigate and within which they controlled very little of their own content and campaigns, Zoetis turned to Valtech for a solution. Learn more about how we helped them to take control of their customer data while organizing and cleaning up their Salesforce environment by reading the case.
The Federación Mexicana de Fútbol Asociación is the governing body of association football in Mexico. They administer the Mexican national team, the Liga MX and all affiliated amateur sectors. As the men’s national team was making its way to the 2022 World Cup, the federation knew they needed to make a change from the third-party vendor to whom they had outsourced their social media work. With their setup, they were unable to capture enough data to create truly innovative and highly personalized marketing campaigns. Learn more about how we helped the Mexican Football Federation take control of their data and build a strong World Cup worthy marketing campaign by reading the case.
Established in 1973, Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical drugs principally in the prescription market. They have offices all over the world and deliver their services and communications to both health care providers and patients. Initially, Sanofi needed new web pages and a new patient portal, but after we built those features for them, it became clear that a marketing campaign to get the word out about these updates was also necessary. Before helping to create the marketing campaign, we had to migrate Sanofi from Adobe to Salesforce Marketing Cloud. Learn more about that migration and the campaigns we’ve managed for them since by reading our case.
Partnering with Valtech on Salesforce Marketing Cloud Projects
Whether you’re looking for a migration onto Salesforce from your current marketing platform, successful marketing cloud integration, or a digital partner to help you run and operate future marketing campaigns, partnering with Valtech means you’ll have a Salesforce Summit Partner in your corner. Working with a team with our proven history of working with Salesforce means you’re getting a team of experts who understand perfectly how to make sure the entire Salesforce customer 360 platform is working for your company.
If you’re ready to see what Salesforce’s data-first, AI-powered marketing platform can do in the hands of a team of experts, contact us today to learn more about our offerings.