Valtech, the experience innovation company, has been named the winner of Optimizely’s 2025 Customer Awards: AI of the Tiger, a category celebrating teams using AI in innovative ways to create, personalize and optimize digital experiences. The recognition was presented at the Stockholm Customer Awards Dinner, where Optimizely celebrated the outstanding achievements of customers making a real impact with digital experiences.
“We’re proud to be recognized with the AI of the Tiger Award from Optimizely,” says Mattias Malmer, SVP of Global Marketing Operations at Valtech. “By working with Optimizely, we are able to fully integrate AI to our processes to scale faster, and boost creativity and innovation.”
What earned Valtech this year’s top AI honors
Valtech has become a standout example of how to successfully onboard an entire organization to new ways of working — and how to do it quickly. From the moment Opal launched, the team demonstrated exceptional curiosity, drive and creativity in exploring how AI could streamline and elevate workflows. With widespread consumption of Opal and a strong vision for AI adoption at scale, Valtech pushed the platform’s boundaries.
The transformation of Valtech global marketing
Valtech streamlined global content operations by replacing manual, fragmented workflows with intelligent, automated ones. The team built custom Opal agents and integrated Opal directly into the CMP, enabling content to be generated in Valtech’s tone of voice and routed to the right people without slow handovers. They also pushed Optimizely to create new, tailored agents and began using Opal as a content critic to understand what performs best.
Together, these advancements transformed production from a manual process into a smart, scalable system. The results:
- Faster blog production through AI that learns from existing content
- Significant reduction in manual handovers
- Accelerated creation, improved consistency, and greater creative capacity
These achievements have enabled Valtech to industrialize core marketing tasks, helping teams move faster while freeing up valuable time for high-value creative work.
Driving the next era of AI-accelerated marketing
“All of our customers are innovating in extraordinary ways, but the Customer Awards give us a chance to celebrate those who are truly setting the standard for digital excellence,” says Allison Skidmore, Chief Customer Officer at Optimizely. “We’re thrilled to honor Valtech for demonstrating how AI can drive both marketer empowerment and measurable business impact.”
At Valtech, Optimizely One’s AI-driven orchestration helps industrialize the repetitive parts of marketing — freeing teams to do what AI was always meant to unlock: more time to think, imagine and create.
To learn more about the Optimizely Customer Awards, visit: https://www.optimizely.com/optimizely-customer-award-winners-2025/
About Valtech
Valtech, the global leader in experience innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 7,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories and cultures. At the intersection of data, AI, creativity and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s leading brands, such as AXA, Dolby, L’Oréal, LVMH, Mars, Mercedes, P&G, Santander, Toyota and Volkswagen. See our work at Valtech.com.
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.