Valtech prepares for a breakout performance at IBC 2015

setembro 11, 2015

Amsterdam, 11 Sept 2015 – Valtech will be present at the IBC Conference and Exhibition in Amsterdam this year, demoing its Ready4Air Over-The-Top video solution offering at its stand C02 in Hall 14.

Ready4Air will provide Media Companies with a turn-key application solution for premium live and on demand OTT products. It is a video application development framework to support business models including Ad-funded, pay-per-view and subscription. Media companies can now quickly and cost effectively develop applications for consumer devices to deliver premium video content (Hollywood Movies, TV and Sports) to consumers. IBC brings together tens of thousands of professionals from 170 countries every year to showcase and learn about the latest technologies related to the creation, management and delivery of entertainment and news content worldwide.

Adobe and Valtech have a long history collaborating on projects for clients across industries, including media. Valtech has selected Adobe Primetime to be tightly integrated with Ready4Air to enable Media companies to use the power of Adobe Marketing Cloud to provide real time customer insights which influence the choice of programming provided to the end customer. Ready4Air will also integrate Adobe Primetime to support dynamic video ad insertion, DRM and multi-device playback.

“Adobe and Valtech have a rich history of successfully integrating the Adobe Marketing Cloud for customers,” said Kevin Towes, Principal Business Development Manager. “Adobe Primetime helps media companies solve their needs in Audience Acquisition, Engagement, and Monetization at scale, which are required for successful multi-device business. Integration with Ready4Air it provides customers with a best-in-class framework to bring their business of video OTT quickly and effectively.”

“Adobe is a pioneer in digital transformation in media and entertainment. Integrating Ready4Air with Adobe Marketing Cloud provides our customers with the best innovation and scale in the industry with a deployment framework that can accelerate the time it takes to release and maintain video applications. It is an honour to be working side-by-side with them at this year’s IBC,“ adds Patrik Molander, Head of Media Solutions, Valtech

Valtech delivers comprehensive marketing solutions with Adobe for world leading organizations including: Audi, American Airlines, the BBC, Bayer, Allianz, Comcast, and Hyatt, with a unique Agile Marketing approach to help them develop and grow their business across their digital touch points, while optimizing time-to-market and return on investment. The addition of You.i TV as the UI engine at the heart of Ready4Air creates a well-rounded and global force in the world of Video-on-Demand and Over-the-Top content.

Valtech also collaborates with You.i TV, an Ottawa-based firm that makes user interface software that helps people interact with media devices such as TVs to tablets. You.i has developed an interface that companies can use on applications across multiple platforms from iPhones to Xboxes. This technology also combines Adobe tools needed for lighting, motion and other elements whenever a person touches a screen or clicks a remote.

Jason Flick, CEO and Co-founder of You.i TV, adds, “after seeing the amazing work that Valtech has done throughout the years and working with a media behemoth like Adobe, I think this partnership is a match made in heaven. We are all each bringing something irreplaceable to the table and this platform is a perfect example of what can be accomplished when innovative and experienced companies put their heads together.”

IBC 2015 kicks off on September 10th and, between the conferences, exhibition, thousands of attendees, and global media and entertainment representatives, promises to be one of the most talked about events of the year.

To learn more about IBC, visit


About Adobe at IBC

Adobe leads in video, from creation to delivery. At IBC 2015, Adobe will unveil updates to Adobe Primetime, the global TV platform helping broadcasters, cable networks and service providers deliver and monetize engaging and personalized TV and film experiences across screens, including over-the-top (OTT) devices. Learn more about new features coming to Adobe Creative Cloud and Primetime at, or visit Adobe at IBC Hall 7, Stand 7.G27.


About Valtech

Valtech [NYSE Euronext Paris: FR0011505163 -LTE] is a digital marketing agency pioneer in technologies with a presence in France, UK, Germany, Sweden, Denmark, USA, India, Australia, Switzerland, Singapore and Canada. As a full-service digital agency, Valtech brings value to its customers at all aspects of their digital activities: Strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel e-commerce and marketing. With its renowned commitment to innovation and agility, Valtech helps brands to develop and grow their business across their digital touch points to the market, while optimizing time-to-market and return on investment. Find out more here or visit Valtech at IBC Hall 14, stand C02.