Essilor

A Uniform Vision Across Regions

Facts

Industry

  • Varejo e bens de consumo
  • Saúde

Service

  • Plataformas digitais

Get to Know Essilor

About

Essilor is the world leader in vision solutions. Present in more than 100 countries, the Group asserts its difference through a set of unique characteristics. Essilor designs, manufactures and markets lenses to correct or protect eyesight. 

The Importance of Digital

Essilor

Digital being a part of buyer’s journey, Essilor‘s Digital hub committee realized, they needed to move away from their non-user friendly and technical microsites to a uniform website across regions.

They approached Valtech to help them have consumer friendly country websites for AMERA region – APAC, Middle East, Russia, and African markets. Without forgetting to have an homogeneous digital presence.

To Develop a Standard Digital Ecosystem

essilor

Essilor’s sites eco-system was fragmented with no links between their brands and hence Valtech built a custom solution using Drupal to solve the problem. 22 multilingual, uniform, user friendly country websites were developed for the AMERA region. These websites have enhanced user experience for content authors and editors for ease of content management. Other important features included:

  • Improvised store locator
  • Responsive design
  • Optimized for search engines

Enfrente os desafios da economia digital de hoje

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