The Car is the Ultimate Mobile Device
Always on. Always connected.
24 Minutes reading
Why cars are the ultimate mobile device and how to leverage the full potential of in-car communication.
Innovative car brands are finding themselves in a good position. The ability to stay in touch with customers constantly in a digitised and connected car environment offers unprecedented opportunities: Manufacturers and dealers can target individual customers exclusively, with one voice, and without the marketing costs that have often been inevitable so far. The car is turning into a valuable communication channel for the manufacturer.