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Optimizely, the healthcare experience and balancing privacy

October 09, 2025

Are you feeling the pressure of the marketer's expanding role in healthcare security? In healthcare, the push for more personalized digital experiences often collides with the strict realities of privacy, compliance, and security.

In this episode, Valtech’s John Berndt and Optimizely’s Haley Sullivan explore how healthcare organizations can design patient-centric digital strategies without compromising trust.

From the rise of “experience-neutral” platforms to the cultural shift that puts marketing teams shoulder-to-shoulder with IT and legal, we dig into what it takes to build scalable, compliant and secure experiences.

Learn why composability brings both opportunity and risk, how to navigate HIPAA in a digital-first world and why the best healthcare platforms are those that protect data while leaving room for innovation.

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