Valtech to Release a Unique Augmented Reality Experience, in Partnership with Agropur

It was a considerable challenge. How do you make a fine cheese brand modern, relevant and easy to understand for new shoppers? You give them an experience! Valtech and Agropur crafted a unique augmented reality experience to open up the world of fine cheeses.  

Using their smartphones and camera app, cheese lovers can scan a QR code on the packaging while in-store or back at home. Image recognition technology then takes them on a unique brand experience where they interact with the product and explore dynamic augmented-reality content and relevant product information. 

“We wanted to go beyond the classic wine and cheese pairing,” said Agropur’s Marketing Director of Fine Cheeses, Hubert Théorêt, “and bring fine cheeses to a wider audience. Our practical tips include ideas for combinations at any time of day, how to serve cheeses, as well as useful and trending suggestions. We are launching a bold, digital brand that speaks directly to Millennials—a first in this category!” 

“This unique creative project demonstrates what is possible today with WEBXR’s emerging technologies,” said Paul Varlet, Digital Advisor at Valtech. “It also gives us an eye-opening look at the amazing experiences tomorrow’s world will offer. It applies the new standards of content experience creation, like no app to download, minimal waiting time and entertaining information that helps you make better product choices.” 

About the new brand 

Monsieur Gustav has only one goal: to make fine cheeses known and accessible to as many people as possible. Monsieur Gustav is the new matchmaker in Canada’s delicious world of fine cheeses. This friendly and trustworthy expert has a thorough knowledge of cheese. He advises and guides Canadians who are not yet connoisseurs and who may be intimidated by the wide variety of fine cheeses.  

Credits 

Valtech: 

• Consultant-director: Paul Varlet 

• Project management: Camil Macksoud and Maxime Baillargeon  

• Business analysis: Clément Fortin  

• Creative technologists: Daniel Grigsby and Mykel Brisson Leclerc 

• Designer: Meghan Murray 

• Quality assurance: Antonin Dufresne 

Agropur: 

• Marketing director: Hubert Théorêt 

• Marketing manager: Josianne Ledoux 

• Assistant brand manager: Marie-Pier Harvey 

• Digital marketing manager: Audrey Paquette and Erika Del Greco