The Car is the Ultimate Mobile Device

Always on. Always connected.

26 Pages

24 Minutes reading

Preview

Innovative car brands are finding themselves in a good position. The ability to stay in touch with customers constantly in a digitised and connected car environment offers unprecedented opportunities: Manufacturers and dealers can target individual customers exclusively, with one voice, and without the marketing costs that have often been inevitable so far. The car is turning into a valuable communication channel for the manufacturer.