Bold, unfiltered and awarded: Valtech wins Bronze at the New York Festivals

The Bronze win for innovation is especially meaningful for Valtech. It affirms our core belief that experience innovation happens at the intersection of creativity, technology and cultural fluency.

The “Just Give a F*ck” campaign was bold in name and nature. It challenged norms around sexual health conversations by using lo-fi, platform-native storytelling designed to break through social taboos. By engaging young audiences on their terms — and their turf — we sparked authentic dialogue within even the most constrained digital environments. This was innovation not for its own sake, but to make a real impact.

Winning Bronze in this category underscores our differentiation in the market. It shows that Valtech doesn't just create content — we reimagine how brands show up in the world.

- David DeCheser, Chief Creative Officer, Valtech

In addition to our Bronze award, the campaign was also shortlisted in two highly competitive categories:

• Avant-Garde/Innovative: Social Media
• Social Media & Influencer: Platform, Snapchat

This recognition reflects the platform fluency and cultural relevance that define Valtech’s creative approach. Rather than chasing trends, we understand the rules of each platform and bend them to serve authentic storytelling.

This recognition is part of a broader showing for Valtech at NYF 2025, with five total nominations, including standout work in commerce innovation for Eton’s “The Phoenix Service.”

Whether we’re rethinking sustainability or reshaping culture, Valtech continues to lead by blending strategy, creativity and emerging tech to deliver results that matter.

To our fearless client RFSU, our creative collaborators and every Valtech team member who pushed boundaries and believed in the power of this message — thank you. These accolades are yours.

Want to see what bold, resonant, experience-led storytelling looks like? Let’s talk.