Contact us
A woman relaxing in a bathtub, surrounded by bubbles and candles, enjoying a moment of tranquility

Bold, unfiltered and awarded: Valtech wins Bronze at the New York Festivals

A woman relaxing in a bathtub, surrounded by bubbles and candles, enjoying a moment of tranquility  A woman relaxing in a bathtub, surrounded by bubbles and candles, enjoying a moment of tranquility

July 07, 2025

Valtech is proud to announce our latest recognition at the New York Festivals Advertising Awards 2025, where we earned a Bronze award and two finalist nods for our work with RFSU on the “Just Give a F*ck” campaign — a striking example of what happens when creative bravery meets experience innovation.

Bronze winner: Best Use, Innovation (Social Media & Influencer)

The Bronze win for innovation is especially meaningful for Valtech. It affirms our core belief that experience innovation happens at the intersection of creativity, technology and cultural fluency.

The “Just Give a F*ck” campaign was bold in name and nature. It challenged norms around sexual health conversations by using lo-fi, platform-native storytelling designed to break through social taboos. By engaging young audiences on their terms — and their turf — we sparked authentic dialogue within even the most constrained digital environments. This was innovation not for its own sake, but to make a real impact.

Winning Bronze in this category underscores our differentiation in the market. It shows that Valtech doesn't just create content — we reimagine how brands show up in the world.

- David DeCheser, Chief Creative Officer, Valtech

 

Finalist honors in Avant-Garde and Platform excellence

In addition to our Bronze award, the campaign was also shortlisted in two highly competitive categories:

  • Avant-Garde/Innovative: Social Media
  • Social Media & Influencer: Platform, Snapchat

This recognition reflects the platform fluency and cultural relevance that define Valtech’s creative approach. Rather than chasing trends, we understand the rules of each platform and bend them to serve authentic storytelling.

 

Experience innovation, recognized globally

This recognition is part of a broader showing for Valtech at NYF 2025, with five total nominations, including standout work in commerce innovation for Eton’s “The Phoenix Service.”

Whether we’re rethinking sustainability or reshaping culture, Valtech continues to lead by blending strategy, creativity and emerging tech to deliver results that matter.

 

A heartfelt thank you

To our fearless client RFSU, our creative collaborators and every Valtech team member who pushed boundaries and believed in the power of this message — thank you. These accolades are yours.

Want to see what bold, resonant, experience-led storytelling looks like? Let’s talk.

Contact us

Let's reinvent the future