Join Valtech and Optimizely at Resumé Martech 2026 to discover how a modern content supply chain connects people, workflows, AI and technology to accelerate launches, reduce operational complexity and deliver exceptional digital experiences.
Whether you’re looking to modernize marketing operations, operationalize AI or get more value from your Optimizely investment, we’d love to show you how connected content operations can become a competitive advantage.
On stage session
Industrialization of marketing breathes fresh air into creativity
13:40 - 14:00 with Mattias Malmer
If your brand magic is not machine readable, you are invisible. And if your brand is machine readable but lacks magic, it is just noise.
The days of running a major branding campaign without ensuring your MarTech stack is set up to support that investment are long gone. Equally, the days of investing heavily in MarTech without making sure it delivers on your brand experience promise are behind us.
Mattias Malmer, Managing Director, Valtech Nordics, will share how strategy, creativity, storytelling, technology, data and Optimizely's orchestration capabilities came together to enable new ways of working.
The true impact of AI lies at the intersection of creativity and industrialization. That is exactly what this session is all about.
Remove friction. Scale creativity.
Today’s marketing teams face unprecedented content demand. Every campaign, product launch and customer journey requires more content, across more channels, formats and markets than ever before.
Yet most organizations still rely on disconnected workflows, siloed teams and fragmented technology. While AI is increasing the speed of content creation, it often amplifies complexity when the underlying operating model isn’t designed to scale.
Together, Valtech and Optimizely help organizations remove operational friction by transforming fragmented content operations into a connected content supply chain, bringing together strategy, content, workflows, AI and digital experiences into one scalable system. The result is faster execution, improved governance, consistent customer experiences and measurable business outcomes.
Meet our experts to explore how leading enterprises are:
- Accelerating campaign and product launches
- Eliminating workflow bottlenecks and manual handoffs
- Connecting CMS, DAM, PIM and marketing platforms
- Embedding AI into real production workflows
- Delivering consistent digital experiences across every channel
- Scaling content without increasing operational complexity
If you’re just beginning your AI journey or looking to optimize an existing marketing technology ecosystem, we’ll share practical examples, proven approaches and real-world lessons from enterprise organizations.
